Taking the extra time upfront to clean up your slides reinforces that you take your presentation, audience, and message seriously. Visuals are there to support the speaker and should never detract from the spoken presentation (read: no slides full of long bullet points or low-quality Google-sourced images!). If they see something wrong on a slide, they may not have the design eye to pick out exactly what’s wrong, but their attention will be taken away from what you are saying as they subconsciously work to figure out what’s off.įor example, putting up an even slightly blurry image will divert from what’s being said. In short, you want the presenter to look good. ![]() The first step he takes when sitting down with a speaker is to say, “Tell me what it is you want me to know.” Aaron’s tips center around two basic goals for visuals: Have each slide reinforce (not distract from) the points in the narrative, and have the visuals be so organized that the audience experience is seamless. Alignment: Do titles shift or fonts change size from slide to slide? Do you have clear margins across the entire deck? Balance: Are you using the entire workspace? Is one thing too big compared to another?ģ. Hierarchy: Is it clear what the primary and secondary messages are? Are messages on the slide competing? Is the title actively working to reinforce your visuals?Ģ. Below are a few great examples of clear titles and narratives:Īaron breaks down slide design into three basic tenets:ġ. A presentation to your peers about research findings may rely much more on text and supporting stats than the same content delivered to an audience that is not as immersed in the field. Is the point to convince investors to back your product? That’s a very different presentation than the first call deck your sales team will use about that same product. For a key or novel idea: what exists now, compare and contrast feature by featureĮvery presentation should be tailored to your audience with a clear goal in mind.Problem, solution (it’s your company), how your offerings work, call to action (for example: “Learn more here,” or “Go deeper with small-group event sessions”). ![]()
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